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Starbucks and McDonalds NextGen Cup Challenge

Starbucks and McDonalds NextGen Cup Challenge

This is GOOD News for the environment, recycling and our oceans.

When it comes to the cup that coffee comes in, they’re now on the same team. McDonald’s and Starbucks are joining forces to build a fully recyclable, compostable cup of the future within the next three years–one that may include not just the cup itself, but a lid and straw to go along with it.

The news comes on the heels of a food industry charge to reduce plastic in packaging, and straws in particular, by Chipotle, Subway, and Burger King, too. Starbucks itself just announced a new lid to replace straws in many drinks as part of a 2020 initiative to ban straws altogether. Together, McDonald’s and Starbucks distribute a combined 4% of the world’s 600 billion cups annually, and represent two of the top three most popular food chains worldwide. Each company’s cups are technically recyclable, but, for all sorts of practical matters related to recycling infrastructure, they rarely are.

McDonald’s and Starbucks plan to leverage their combined scale to change the way all single-use cups are made and disposed of. It’s a plan of unprecedented scale in the fast-food industry to improve its ecological footprint. “We’ve been at this for a while [alone], but we were getting tired of incrementality,” says Colleen Chapman, vice president of Starbucks’s global social impact overseeing sustainability.

The initiative is called the NextGen Cup Challenge, and it invites entrepreneurs, large and small, to develop materials and designs that can replace today’s cups. The challenge will provide grants to good ideas, and help startups work together to combine them into market-ready solutions. It was launched by Starbucks earlier this year with the earth-friendly innovation and investment firm Closed Loop Partners. Now, McDonald’s is joining the initiative.


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