Each shoe uses an average of 11 plastic bottles per pair and incorporates recycled plastic into the shoe’s laces, heel webbing, heel lining, and sock liner covers.
The company revealed in March that it has made and sold more than one million pairs of its shoes made from ocean plastic. These shoes use a yarn developed by Parley that turns the ocean plastic into a polymer that can be used to construct knitted footwear.
Sustainable footwear has many obvious benefits. It’s a recycling initiative which the company can use to boast about its green eco-friendly efforts, as well as a way to cut down waste.
But it’s also a big bet that this is how all companies will be making shoes in the future when the traditional petroleum-heavy methods become far too costly. It’s a glimpse at a sustainable future, where sneakers made from ocean plastic won’t just be limited to special collections.