Why Are Millennials So Into Astrology?

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In a stressful, data-driven era, many young people find comfort and insight in the zodiac—even if they don’t exactly believe in it.

“Over the past two years, we’ve really seen a reframing of New Age practices, very much geared toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.

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