Rentlogic Grades Renters and Landlords

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Rentlogic scores buildings on a combination of around 150 different variables, including the ability to provide continuous heat and hot water, and whether or not a building has evidence of bed bugs or rodents.

“It’s the same way a building would get LEED-certified,” says Fox. “It’s a good way for one landlord to differentiate their property as higher quality than a competitor’s in the same neighborhood.”

Renters are willing to pay up to an additional $45 per month, according to a white paper, to sign a lease in a building that’s been independently certified. “People are willing to pay a little bit more just to not deal with the constant headaches that happen in certain kinds of buildings,” he said.

But beyond being more competitive there’s a defensive aspect to getting rated in a market filled with demanding, complaint-prone consumers that have no qualms savaging any business, from landlords to local restaurants (although oftentimes the landlords and restaurants deserve it).

Ultimately, Fox just wants to help improve the tenant-landlord relationship, he says. “I was in a terrible situation with a landlord who went to jail… I launched this site so no one would have to go through what I went through.”

“It’s the same way a building would get LEED-certified,” says Fox. “It’s a good way for one landlord to differentiate their property as higher quality than a competitor’s in the same neighborhood.”

Ultimately, Fox just wants to help improve the tenant-landlord relationship, he says. “I was in a terrible situation with a landlord who went to jail… I launched this site so no one would have to go through what I went through.”

FULL ARTICLE HERE

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